How to Design a premium flyer for an exhibition

In today’s tutorial I would like to design a premium flyer for an exhibition with you. A noble flyer is of course predestined to give an informative and inviting view of the upcoming event and so I chose the special gate fold for the design. With its 8 pages, it offers enough space to allow selected images to speak alongside the text. This tutorial is aimed equally at InDesign newcomers as well as advanced users and the result can be adapted to a wide variety of art and photo exhibitions. At the end, the open InDesign data is available for download as usual. Have fun.

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What advantages does this premium flyer offer?

For numerous events, it is sufficient to present dates and facts in an appealing manner on a 2-page flyer. However, in this tutorial we will take advantage of the 8 sides of the gate fold and adorn our design with opulent visuals. Thanks to the available space, you can familiarize potential visitors with extensive information about the event. This flyer for an art exhibition offers space for an introduction to the artists, you can describe the exhibition location and you have the opportunity to go into all the small events and workshops that are held as part of the event. Depending on the format, there are also opportunities to present a selection of the works of art on display on a small scale and thus make your visitors curious about this event.

In addition to the flyer designed here, I would also like to draw your attention to the next step of creating Business Cards using the same type of template.

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A special exhibition, accompanied by a noble flyer

In order to emphasize the artistic character of this advertising medium for a photo exhibition, I would like to draw your attention to the uncoated 120 g/m² offset paper Premium, which was only recently introduced by THE PRINTING DUBAI to draw attention. The premium character of this paper is mainly due to the fact that it is a high-quality natural paper, which impresses with its particularly high whiteness. It is also uncoated and has a matt look, which makes the print look even more elegant. The wood-free paper is characterized by a high degree of opacity and is therefore relatively opaque. So you don’t have to worry that the backs will shine through due to the low grammage and interfere with reading. The even surface of the paper gives the premium flyer a very pleasant feel, which in turn will have a positive impact on the perception of the advertised exhibition.

Insights into the exhibition with the gate fold

The choice of print product for this tutorial fell on the 8-page folder with a closed gate fold. As already mentioned, this offers you the necessary space to combine impressive image material with a lot of information. Furnished with appealing photos and texts, the outer wings of the window fold invite you to arouse the reader’s curiosity about the inside of the folder. You can find more detailed information about the Gatefold in this blog article and now let’s start designing our exhibition flyer.

step 1

The first step is to download one of our free print templates. I decided on a folder in DIN long, 8 pages as a closed gate fold. You unzip the file and open it in InDesign (File / Open, alternative shortcut: Ctrl+O ). In the My Layer, which is now your working layer and into which you place all your objects, add a 214 x 105 mm rectangular frame (F) to page 1 of page 1, which will later serve as a placeholder for the at this point graphic to be inserted will serve.

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step 2

You now switch to Adobe Photoshop and open the original image there via File / Open (© Jorge Gonzalez, Flickr). Then you duplicate the background layer ( Ctrl+J ) and make the original layer invisible. Now use the Pen Tool (P) to draw a path around the house. In the Paths window you load this path as a selection by clicking on the Load path as selection button and then add a layer mask with exactly this selection to the top layer in the layers’ palette in order to isolate the house.

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step 3

Use File / Place (Ctrl+D) to insert this Photoshop file into the rectangular frame. Of course, since my example is all about symmetry, the top of the house should also be in the middle of the first page of the exhibition flyer. To ensure this, you now have to proportionally scale the inserted image (not the frame!) with the Selection Tool (V) while holding down the Shift key. In order to be able to edit the picture, you simply have to move the tool over the picture and click on the circle that appears in the middle of the picture. To define the center of side 1 very precisely in the x-direction, it is best to use an auxiliary line that you place at x = 261 mm (103.5 mm + 105 mm + (105 mm /2)).

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step 4

If everything fits, you can now continue with the design of the back, in this case page 8. In this example, I decided to make a copy of the object on page 1. You can easily create this copy via Object/Transform/Move. Since page 1 and page 8 are both 105 mm wide, you simply have to enter -105 mm for Horizontal. You need the negative sign because you want to move this object to the left. Then you click on the Copy button and you already have the rectangular frame with this picture on page 8.

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step 5

Now you have to mirror the picture on page 8. To do this, activate the image again with the selection tool (V) , set the center of the image at the origin and go to Object / Transform / Flip Horizontal.

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step 6

In order to create a uniform appearance for the sky, you now define a new gradient field, which you then apply to a 210 x 214 mm rectangular frame (F) . Then move this element under the two images in the layers’ palette. You set the new gradient swatch in the panel menu of the Swatches window. The radial gradient runs from white (C=0/M=0/Y=0/K=0) to blue-grey (C=40/M=25/Y=20/K=0). You set the position of the color separator at 75%. Then fill the selected rectangle with the gradient using the Gradient Swatch Tool (G) .

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step 7

Because I chose a bluish appearance as the basic mood for this folder, you should create a new color field (C=80/M=40/Y=25/K=0), which you again apply to the area of ​​a 210 x 214 mm large Rectangle (F) applies. Lower the opacity of the rectangle to 50%. Then you move this rectangle to the top of the layer hierarchy.

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step 8

On page 1 you can now start designing the page title. Use the Text Tool (T) to draw a text frame. I used Simplifica as the font.

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step 9

With the line drawing tool (<) you can draw a 1 pt purple (C=10/M=85/Y=20/K=25) line.

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step 10

In another rectangular frame (F) you can now insert your logo as an AI file ( Ctrl+D ). I have included this logo again for you in the download package at the very end of this tutorial.

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step 11

On page 8 you can now insert your slogan and all important information in a text field (T) . You also use the Simplifica font for this, but with a much smaller font size. In addition to white, occasionally choose the violet defined in Step 9 for some text passages.

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step 12

I would like to have a uniform image for the two inside pages, which makes the flyer for the exhibition look particularly elegant when opened. To do this, you now have to open your image in Photoshop ( Ctrl+O ). Since this picture is now to be divided in the middle, it is best to set an auxiliary line there. So that you hit the center of the picture exactly, go to View / New Guideline , enter 50% and tick Vertical.

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step 13

Now use the slice tool (C) to create two slices from these two halves of the image. You then export these two slices using Shift+Ctrl+Alt+S . Then you have to think a bit backwards, because the two inside pages, i.e. 2 and 7, are arranged on the outside in our InDesign document. However, when the altar or window fold is folded in, these two sides meet. First you create two 105.5 x 214 mm rectangular frames (F) . Insert the left half of the picture into the frame on page 2 and the right half on page 7 ( Ctrl+D). Arrange the photos on the flyer for the photo exhibition as shown here by the blue frames. To check whether your picture elements will really meet at the edges of pages 2 and 7 and whether you have arranged them correctly, simply pull a horizontal guide out of the ruler bar at the top. If, for example, the edge of the roof on page 7 on the left is at the same height as that on page 2 on the right, you have done everything right.

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step 14

This completes the design of the outside. In order for our employees to be able to differentiate between the outside and inside of the flyer for the art exhibition, you now have to save this page separately with the template layer hidden. To do this, go to File / Export (Ctrl+E) , set PDF as the file type and assign a file name that clearly identifies this page as the outside. You can also find everything you need to know about naming multi-page documents in our detailed print data instructions.

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step 15

Now it’s time to start designing the back of the flyer for the exhibition. So that you can see what is being done here and so that the template does not distract you too much from the content, it is best to first insert a white rectangle (M) over the entire drawing area. Then comes the first object, which will ultimately also belong to our layout. At the top you insert a 52 mm wide, blue rectangle (C=55/M=20/Y=15/K=20) over the entire width.

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step 16

Since the first photo should run across the entire page 3 and half of page 4 in order to create a connecting element between the pages, you create a 162 x 156 mm rectangle (F) which you can then fill in with your photo fills ( Ctrl+D ). By clicking the Adjust content proportionally button, you can fill the frame with the photo while maintaining the proportions of the photo.

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step 17

Now the title of your exhibition comes into play. To do this, use the text tool and open a text frame. In this case, I used the fonts Simplifica and Franklin Gothic Demi for the text design. Different font sizes and colors ensure a varied typeface.

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step 18

In this step you can give an overview of the exhibiting artists. Of course, you use the Text Tool (T) with the Simplifica font again.

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step 19

So that you can now refer to the events that will take place as part of the event, you first draw three 3 pt thick purple lines with the line drawing tool (<) . Underneath you then place three text frames that you fill with the Text Tool (T).

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step 20

I have now inserted two more images into further rectangular frames (F) . To release the red house, proceed as described in Step 2. You should also insert this image edited in Photoshop as a PS file and not as a JPEG.

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step 21

Now you can list the main written content with the help of three text frames. At the end of this step you combine the lines, descriptions and texts into a group.

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step 22

Finally, on page 6 there should be a greeting from the patron of the event or the museum director. To do this, draw another 40 mm long line, place an image in a rectangular frame (F) , write the name, institution and position of the person next to it and place the greeting text.

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step 23

To save, you must first hide the template level and then export this page with the suffix Inside as a separate PDF file ( Ctrl+E ). As part of an order on saxoprint.de you can now send us your data and just a few days later you will have great flyers for the exhibition in your hands.

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finished

As always, the complete tutorial with the finished gate fold is available for you to download free of charge under this paragraph.

Here is the final look:

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