Important Tips for Re-designing your Brand's Logo


Identity is the necessary word in our life and we all know how much. Well, there's a basic understanding we can identify others with their particular identity. People notice things which look quirky, cool or different than others. So, identity is important for all to make things easier. Similarly, every company has different brand names and logos by which customer could easily find out which one is from which company. And people play with logos all the time! When you spot the four rings you know it’s an Audi, but when the rings are five, it becomes the Olympics’ symbol.  So, let's take some brief about logos, and how-to re-design an existing logo!



Important Tips for Re-designing your Brand's Logo


What is a Logo?

Graphic designs and particularly logo’s play vital role in building a brand. When designed for a product, a logo is a graphic symbol or stylized name used to identify a company, organization or product. When for a service or brand, it may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.
All in all, a logo is meant to be attractive and to make difference from other similar items or competitors.

Why should you redesign your brand's logo?

You never know what hits your prospective customer’s minds! Also, your company’s logo is like the face of it. Let us say your company is even 10 years old or more and you're still using the same logo for a decade now, doesn’t it depict a sense of stagnancy? Why stay outdated when you need to stay updated time to time. For example, look at the Coco Cola!

Sometimes, companies do get it right the first time, for example – Nike, and never have to redesign their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company and the ever changing the design world.

Important Tips To Redesign Your Brand's Logo

A logo redesign may seem like a daunting and easy to de-prioritize task, but making the commitment to breathe new life into something different that’s worked for a while-maybe even a long while-can pay off significantly. But before you dismantle your existing logo, take some time to ensure that a redesign logo really is what’s needed. Consider these 5 important points whenever you think to redesign your logo.

1.      Has Your Business Expanded or Changed?

Maybe you’ve recently added an entire line of new products or you’ve expanded your headquarters or added many new employees to your company. If you have expanded or changed your business in any way, it may be time to consider changing your logo, too.

2.      Do You Have New Competitors?

If you were at the top of your game, the best leader in your industry and now, suddenly, you’ve got some tough competition, you can feel intimidated or you can stand up tall and fight for your top position. A logo redesign can help by showing your existing customers that you’re modern and up-to-date and prospective customers that you're worthy of being considered.

3.      Understand Where The Logo Needs To Live

Digital era has ushered in an entirely new landscape in terms of visual brand identity. A few decades ago a brand’s logo may only ever have been seen in a handful of contexts (think brochures, print ads, billboards, and maybe television). As device ownership has exploded in the past 10-15 years, company logos are increasingly called upon to work both in the tiniest of digital contexts and in large formats. An effective & catchy logo redesign must account for the variety of contexts in which the new logo will be seen. Critically, the various places the logo lives have a major impact on the overall cost of executing the redesign. Replacing a logo on a website and in digital ads is easily done, but phasing in new visual identity on packaging and in stores, for example, will add time and expense to the rollout of a new logo.

4.      Decide What To Keep

Sometimes the most difficult part of a logo redesign is to finalize what to keep and what to let go of. The answer is almost never easy and will depend in large part on what your company’s goals are. For example, a company looking to modernize their current logo while paying tribute to a strong brand heritage may opt to refresh the look of the logo but maintain key shapes, mascots, or graphics. A company looking to make a turn away from their past, on the other hand, you may choose to keep very little of the existing logo intact.

5.      Know How Bold You Can Afford To Be

It’s definitely true that a bold, splashy logo redesign can earn your company attention and this is a signal a move in a new direction. But drastic changes can, in some cases, be confusing or off-putting to customers. If the design of new logo is radically different from the old one, consumers may be less able to recognize and identify your brand among other competitors. This is a major concern particularly for brands in the CPG space where the ability of a consumer to identify a product on a shelf is of the utmost importance. When it comes time for a redesign, consider how changes to the company logo may impact the customers. It’s very important to make a level-headed assessment of how bold your company can afford to be before making any major alterations.

Closing

The design of logo is deeply personal and unique to every brand. This means that the redesign process can be fraught with difficult decisions and differing opinions among key stakeholders. Starting the project by outlining a set of specific goals for the project, and taking the time to consider how much of the logo’s heritage to carry forward and how much to let go, will make for a smoother redesign process and help guarantee the best possible result: a logo your company and customers alike, will love for years to come!


Important Tips for Re-designing your Brand's Logo Important Tips for Re-designing your Brand's Logo Reviewed by We Move Dubai on May 26, 2020 Rating: 5

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