A rapidly growing industry today is that of web content
authoring and development. As the Internet grows and more companies join the
virtual world, the demand for usable, comprehensive and even interactive
content is rapidly growing.
At first glance,
it may seem easy to write and design content for web sites, yet those who
actually attempt it often find it much harder than they anticipate. Preparing
web content can be by comparison as simple as designing a quick product or
service flier for physical distribution or as difficult as designing a
twenty-volume set of encyclopedia.
Typical web content projects require not only the writing
of the actual content, but also the design of the web page layouts, selection
and acquisition of graphic resources, and sometimes the creation of menu
buttons, banners and website logos. Additionally, web content authors may be
called upon to design the website itself, defining what information should be
included on the website and how the individual web pages relate and link to one
another. As a part of this, the content authors may also have to consider what
web services will be required to implement the website.
Make the web work for you
Serious business today cannot afford to treat the
Internet lightly when it comes to marketing content. Too many companies and
organizations do little more than regurgitate their printed content (reports,
brochures, etc) or simply allow staff to add whatever seems to fit without any
real design consideration. Content is developed on two levels; the individual
web page and the combined website message.
When adding content to a website, the overall message of
the organization must be delivered while the strength and user-friendliness of
the site is maintained. Online communication, either static as in information
web pages, or dynamic in the form of interactive forms or shopping, is now a
core business tool, allowing businesses and organizations to reach a worldwide
audience at relatively low costs. Companies seeking to create a web presence
must understand what it wants to achieve with this new power and then create
web content towards that goal.
The Potential of Web Development
The dynamic nature of the Internet allows a greater level
of flexibility in creating the actual content of the website. This flexibility
requires a total rethinking of how the information is delivered via the
Internet. Printed books, for instance, follow a set design, dictated by the
nature of the book in question. Commonly the key elements of a book are the
title page, the printing and copyright information, acknowledgements and
credits, a table of contents, the guts of the book, and finally an index. On
occasion appendix material can also be found between the guts and the index.
Many companies attempt to maintain this format by posting
their content as Adobe or “pdf” files, totally failing to utilize the
incredible potential of the Internet. Posting content as an Adobe file
typically interferes with or blocks Internet links to other files. Adobe files
also do not normally contain interactive links other than general bookmarks to
access the information contained. Essentially, Adobe files make it much harder
to access the materials of the book, compromising the traditional strengths
books have without adding the powerful alternatives available on the Internet.
With the Internet, the sky is virtually the limit.
Content can be dynamically linked through website menus, website sitemaps (the
Internet’s version of a table of contents), and even through in-text keyword
links that lead to related materials. Another potential that is not commonly
used is a website index; a web page that would contain a list all keywords used
on the website with links to the web pages upon which the keyword appears.
These are just a few of the benefits that can be
incorporated into a website during web content development. Additional benefits
can be developed using JavaScript, PHP, ASP or Perl interactivity scripts.
Organizations that are seeking to integrate their site with other marketing
campaign tools need to make sure their website can meet the added demand of new
readers who will be drawn to the site by the campaign
To meet this challenge, two things are essential. The
first thing is the need for a coherent site structure that allows easy
navigation between pages. Using a specific design for your pages and menus
should allow the reader to easily locate his or her desired materials,
constructing an easy to understand flow from one area to another. The second
thing that is needed is desirable content that will lure readers to your site
and then keep them on the site, encouraging them to interact with the website
and with your organization. Information regarding your company and specific
content information are two absolute musts for virtually any website.
Great SEO Articles For Great Rankings In The SERPS
Whether you have a commercial site that sells products or
a free web service optimized for Google Adsense, one thing you definitely want
to accomplish as a webmaster is attract new visitors to your service. Article
writing and submission is just one of the ways to accomplish that. A SEO
article is a short 1-2 page (250-500 words long) article about your
website, product, service feature, etc.
A good SEO article will have
a certain keyword density to attain good rankings in the SERPS because
it is meant to be indexed by search engines such as Google, Yahoo, MSN, etc.
and generate traffic to your website. Writing SEO articles is
not an easy task. For that reason, most webmasters go to a writing company to
get that work done.
Duplicate Content Issues
It is believed that duplicate content is easy found and
penalized by Google and other search engines. For that reason, you cannot just
take articles off some site and upload them to your site - that way you will
achieve nothing. The best way to take your web project all the way to the top
is write original, interesting and unique articles.
