How To Track Social Media Activity

Tracking your social media activity is very important, however big or small your business is. It is essential for brand monitoring, tracking trends and discovering content.  Check out our top five tools below.

1. Topsy

Topsy is a great free Twitter search tool for mentions. It has a wide range of search options. You can search by time period, links, photos and videos.

2. Mention

Mention is a tracking tool for mentions for social media and beyond. This includes social networks, news sites, forums, blogs and web pages. It also provides you with real time alerts.

3. Twazzup

Twazzup gives you an overview of Twitter activity for a keyword or brand. It gives you a good one page summary, including the top most tweeted links relating to the keyword.

4. Twilert

Twilert allows you to track mentions for keywords and brand names in real time, and you can receive regular email alerts. You can specify your keywords and filter them in a number of ways.

5. Keyhole

It can track the activity in real time, show you the most retweeted top posts and sites, identify the most influential users by retweets and Klout scores.

How To Track Social Media Activity

There is no doubt that Twitter is a very useful platform for businesses. It is one of the most engaging platforms to use, as well as being viral. It is a vital component to track social media activity as well. Its excellent for promoting any business, building relationships, and achieving customer loyalty. Follow our top tips below, to ensure your business gets the most from Twitter.

1. Know How to Use Twitter The Right Way

Practice and learn how to use Twitter. By this we mean learn the terminology and habits, to ensure you relate to your target audience, and achieve a better response.

2.  Be The Number 1 Expert In Your Industry

Establish your brand to be a thought leader, and a good source of information. Share relevant news and information, tweet about facts, and useful hints and tips. This will gain you respect and consumer trust.

3. Use Hashtags Wisely

While this is a useful tool, be careful not to over hashtag. The worse thing you can do is add to many hashtags in one post. This will come across irritating, non-genuine, and can detract from what you are trying to convey.

4. Personalize Your Interaction With Your Followers

Retweet followers that tweet about you and answer personal messages, this increase personalized attention, and is the ultimate in engagement.

5. Use Different Media to Track Social Media Activity

Use images and videos, rather than just words. As Twitter is a word based platform, images and videos will stand out, and increase engagement.
Twitter Analytics is a useful tool, and one that we recommend using on a regular basis, particularly if you have a business, and are looking to reach a larger audience and increase your following. Twitter has recently released an updated analytic dashboard, available to marketeers, users and Twitter Card publishers.

The dashboard lets you view how many times users have seen a tweet on Twitter. You can also see  the number of favorites the tweet has received, how many times others have clicked on your profiles, and the number of retweets and replies on a certain tweet You are also able to find out the interests, locations and the demographics of your followers.

To access analytics, your account must be at least 14 days old, and it cannot be deleted, restricted, protected or suspended. You also  have to tweet in certain languages, which include English, French, Japanese or Spanish.

This is a big step for Twitter, as before you could only access Twitter metrics via third party apps. The analytics are not available via mobile apps, but it can only be a matter of time before they are.

How To Track Social Media Activity

Pinterest Makes Searching Easier

Pinterest has improved its discovery tools.  You are now able to follow specific interests, in addition to following other users. The categories tabs will now include more specific interests that you can subscribe to.

For example under the ‘outdoors’ category, you can now follow interests such as:
  • Camping
  • Hiking
  • Running

Each interest you follow will appear in your feed, which saves you having to search for them. The new following option is designed to help people find content from people they do not follow.

It is clear that these discovery tools are of paramount importance to the platform, with rumors that Pinterest are in the process of monetizing the platform. It makes sense to enable users to purchase products they see, directly from the platform, and making it easier for people to search is a great step towards this.

How To Track Social Media Activity How To Track Social Media Activity Reviewed by We Move Dubai on February 25, 2020 Rating: 5

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